EU environmental claims: Directive (EU) 2024/825 applies from 27 September 2026 Environmental claims can describe meaningful choices made by a cosmetic brand. They also need to tell consumers precisely what those choices concern. A statement about recyclable packaging should not create an unsupported impression of the product’s environmental performance. Similarly, a broad description like “green” […]
The European Commission is proposing to broaden the permitted use of micron-sized silver powder in cosmetic products following new scientific advice from the Scientific Committee on Consumer Safety (SCCS). On 30 July 2026, the European Commission notified the World Trade Organization (WTO) of a draft amendment to Regulation (EC) No 1223/2009 concerning the use of
EU proposes broader permitted use of silver in cosmetic products Read More »
Environmental claims on cosmetic packaging and marketing are about to face a much harder test. Directive (EU) 2024/825, known as the ECGT Directive (Empowering Consumers for the Green Transition), becomes fully applicable across the EU on 27 September 2026, and cosmetic brands are among the sectors most exposed to it. The Directive amends two existing
Greenwashing rules take effect on 27 September 2026 Read More »
The Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, has applied since 12 August 2026. For companies placing packaged products on the EU market, this means that PPWR is no longer only something to prepare for in the future. Some requirements already need to be addressed, while others will be introduced progressively over the
PPWR is now applicable: what should companies be checking first? Read More »
